Sergei, who works as a TV presenter at the Muz-TV channel, makes a wish to a falling star (“I want a child”), and his wish is fulfilled, but with a catch: instead of his wife, he, himself, becomes pregnant.
Sergei's friend, Zhora, convinces him that pregnancy is not a reason to hide, but instead is an opportunity to gain fame and money.
The show "The Pregnant" becomes the most popular television project, and its main character, Sergei Dobrolyubov - a star.
A gay couple continuously pester him on his "secret" for getting pregnant, and a sinister prosecutor believes he is a phony.
In the end, in order to give birth to his child in peace, Sergei decides to inform his fans that he falsified the pregnancy.