The show later briefly moved to Sky One for one series as The New Price Is Right from 4 September 1989 to 31 August 1990 with Bob Warman as the host.
In June 2019, it was announced that The Price Is Right had been chosen as one of the country's five all-time favourite game shows to be "supersized and rebooted" in new series Alan Carr's Epic Gameshow commissioned by ITV.
It was also notable for being produced by William G. Stewart (of later Fifteen to One fame), who made the occasional cameo appearance.
While the show had to go off air for a while during its first season due to an electricians' strike, the format was adapted to fit into a much more tightly regulated UK broadcasting environment.
The three contestants were shown an assortment of small retail items, such as groceries or hardware, and had 15 seconds to select up to four apiece.
The prices of the chosen items were revealed and added up, and the contestant who came the closest to £20 (high or low) advanced to the Showcase.
Series two saw the Big Wheel return for a spin-off to see who would have the option of bidding or passing on the first showcase; each contestant had to take two spins.
The Crowther version later replaced Supermarket and the Big Wheel called with the "Showcase Showdown", where all six on-stage contestants played a series of estimated-guess questions and the person farthest away from the actual prize was eliminated.
Having premiered shortly after Leslie Crowther's version went off the air, it retained many elements from the set and props, but was somewhat "Americanized".
When it started in 1995, Bruce's Price Is Right was one of the first shows to fully take advantage of the Independent Television Commission's lifting of the prize limits and the general deregulation of the UK broadcasting environment.
It had a very "panto" feel to it, and it relies on nostalgia of the Crowther version, which was known for its cheap prizes because of the regulations of the time.
ITV chiefs cancelled The Price Is Right at the end of its latest run on 12 January 2007, citing the fact that while The Paul O'Grady Show on Channel 4 regularly attracted over 2.5 million viewers, Pasquale only managed to pull in 800,000.
After the success of Ant & Dec's Gameshow Marathon in 2005, ITV brought the show back, this time hosted by Vernon Kay, a contestant in the first series.
The five remaining contestants returned in the next week's show, Blockbusters, to battle for the second spot in the quarter-final round.
On 30 December 2017, the revival was a one-off pilot filmed at Dock10 studios that aired as a Christmas special on Channel 4 hosted by Alan Carr[6][7] and was announced by Tony Hirst.
It's proper bucket list territory for me as I loved it when I was growing up and now for me to be at the helm of such a legendary show is a dream come true.
Big shoes to fill I know, these shows should be back on telly for a whole new generation to sit down and enjoy with their family just like I did all those years ago!"
The five pricing games that were played in the episode were: (NOTE: In Cliffhangers, the face of the mountain climber is supposed to resemble its host Alan Carr, it also never revealed the actual price of the Popcorn Maker after the contestant's win when it was in fact £50) The three players closest to each item up for bids got to spin the big wheel in which 100 won only £1000.