In 1929, the University hired its first full-time faculty member, William R. Wehrend, whose primary responsibility was to direct the band program.

Their halftime programs, centered on themes that would incorporate well-known songs of the day, were soon being broadcast on television during games.

They received the grand prize as the best overall unit in the 200-unit 1961 National Cherry Blossom Festival Parade held in Washington, D.C.

The 1960s saw band director Gene Braught bring a style of precision marching filled with intricate routines creating geometric shapes and lines.

Gene "Coach" Thrailkill transitioned the Pride to emphasize technique and sound – but not at the expense of the overriding goal to support the Sooners.

Mr. Britt made evolutionary changes to the band's performances, and the repertoire continued to be mostly arrangements by OU professor Dr. Roland Barrett.

As of January 1, 2013, Dr. Debra Traficante assumed the title and position of Interim Director of the Pride of Oklahoma, following Brian Britt's announcement that he would be taking the position of Director of Fine Arts for Richardson Independent School District in Richardson, TX.

Dr. Justin Stolarik was named the Director of the Pride of Oklahoma for the 2013 season after serving on staff for the University of Wisconsin Marching Band.