[1] The episode centers on Jerry having to wear an ostentatious "puffy" shirt on The Today Show after he unwittingly agreed to promote it for Kramer's girlfriend because she spoke too quietly for him to understand what she was asking.

"[4] Elaine tells Leslie that Jerry is making an appearance on The Today Show to promote a Goodwill benefit to clothe the poor and homeless.

During the Today Show, host Bryant Gumbel repeatedly mocks Jerry's shirt, driving him to angrily denounce it on air.

Elaine is fired from the Goodwill benefit committee, Jerry is heckled about the shirt during his stand-up comedy, and Kramer breaks up with Leslie.

As Jerry, Kramer, Elaine, and George walk down the street, they see homeless men dressed in the puffy shirts.