[4] In 2012, The Real Deal made its first foray into filmmaking, with the documentary "Building Stories", as part of the PBS series "Treasures of New York.
"[5] The film focuses on the prolific architect Costas Kondylis, who has helped shape the New York skyline with 86 towers, but is relatively unknown to the general public.
The events typically feature panels of industry experts and leaders who explore current trends and critical issues facing the real estate industry; in 2011, the event was instead structured as a series of debates featuring an array of real estate professionals from around New York City including Stewart Saft, Harry B. Macklowe, Adam Leitman Bailey, John Catsimatidis, Frederick Peters, Lockhart Steele, Nancy Ruddy, John Centra, Andrew Barrocas, and Faith Hope Consolo.
In addition to the monthly New York magazine, The Real Deal now publishes quarterly publications in Los Angeles and Miami.
The site also includes a database of completed real estate deals in the city, market reports and industry rankings.
[7] In mid-2017, TheRealDeal.com was named the website with the wealthiest audience by Quantcast, beating out sites including CNBC, Crunchbase, Nasdaq, MarketWatch, and hundreds of others.