The Reincarnation of Benjamin Breeg

"The Reincarnation of Benjamin Breeg" is a song by Iron Maiden, released on 14 August 2006 as the lead single from their fourteenth studio album, A Matter of Life and Death.

The video displays them performing in the studio along with classic photos and clips of the band over their lengthy career.

The single's promotional image shows Eddie (the band's mascot) digging out the grave of Benjamin Breeg, whose tombstone states "Aici zace un om despre care nu se știe prea mult".

Steve Harris, in an interview featured on the DVD (with special edition CD album), was quoted as saying: "Who is Benjamin Breeg?

The 'biography' stated that Benjamin Breeg was born on 3 September 1939 (the date that France, the UK, New Zealand, and Australia declared war on Germany after their invasion of Poland, forming the Allied powers), in London, England.

He took up a job at the International Institute of Paranormal Investigation, and over the next six years wrote at least four books on occult practices in countries he'd visited.

The cousin of Benjamin who created the webpage asked anyone who knew anything about his whereabouts to contact him, and, according to the final chapter of the story, one man did.

The website, as well as the biography of Benjamin Breeg, was completely fictional, and was later found to have been created by the band to increase publicity since they knew that fans would research the name trying to figure out who the character was.