"Noble Household") is a 2010 South Korean television series starring Cha In-pyo, Han Go-eun,[1] Kim Sung-min, and Lee Hee-do.

The historical drama revolves around the Choi (or Choe) family, a famous clan based in Gyeongju, North Gyeongsang Province.

After the death of the head of their family, Choi Jin-lip during the second Manchu invasion of Korea (which ended in humiliating defeat for the Joseon Dynasty), his grandson Guk-seon vows to reclaim the honor of his clan.

[4] In 1636, at a time of war, Choi Jin-lip donates his fortune to a crowd of refugees out of generosity when they flood into his quiet village.

Won-il's father, Kim Ja-chun buys the land Choi Jin-lip gave to his slaves for free.

Upon Yu Hyeong-won's advice Guk-seon borrows money to start his reclamation work on wastelands in Gyeongju.

The family's fame increased when general Choi Jin-lip became a war hero during the second Manchu invasion of Korea in the 17th century.

[5] On the eve of his death, Choi Guk-seon ordered his son to bring all due bills specifying debts to be collected.

He took bank loans, keeping his farmland as collateral, to provide funds for independence activists during the Japanese colonial period.

[5] This is the first of the "noblesse oblige" series produced by KBS in 2010, followed by The Great Merchant and Freedom Fighter, Lee Hoe-young.