Burke (1939; reprinted in 1941 and 1981) identified four tropes as specific to Hitler's rhetoric: inborn dignity, projection device, symbolic rebirth, and commercial use.
Without an enemy with a mindless determination to destroy everything good and beautiful, all states struggle with the economic and social problems of unemployment and poverty.
He sees that human need to identify with or belong to a group as providing a rich resource for those interested in joining us or, more importantly, persuading us.
Simplification is a particularly effective rhetorical device to deal with an uncritical population by permitting rhetoricians to rise to power through their persuasive abilities and frequently outmaneuvering those with expert knowledge who do not communicate well.
In this context, Burke (1941) identified Hitler's use of apodictic argumentation in which anecdotal experiences are asserted as proof of his social analysis.
The archetype will be heroic, noble, and dignified to appeal to the vanity in the majority, and the others will be subhuman and easily distinguished by reference to their ethnicity, religion, or politics.
Thus, Burke (1941) identifies Hitler's attribution of Germany's economic difficulties to "Jewish" moneylenders by suggesting that if they were removed, "Aryan" finance would be in control.