Published in November 1995, then substantially revised about a year later, The Road Ahead summarized the implications of the personal computing revolution and described a future profoundly changed by the arrival of a global information superhighway.
The other co-author, Peter Rinearson, was a Pulitzer Prize winner and entrepreneur who later founded and sold an Internet company and became a Microsoft vice president.
It's pretty exciting.The publisher's $1 million promotional budget was one of its largest ever, rivaling that given to My American Journey, an autobiography of Gen. Colin Powell also released at the time.
[2] It was early enough in the history of the World Wide Web that The New York Times thought it newsworthy to report that Gates was going to "conduct on-line forums to promote the book" and Penguin had created a "Bill Gates web site on the Internet (http://www.penguin.com/roadahead), which will feature information and an audio clip about the book, printed excerpts and quotes from reviews, as well as information about the CD-ROM.
"[2] Gates publicized the book's release during a five-day tour of Los Angeles, San Francisco, New York, Washington, London and Paris,[2] which included appearances on Nightline, Talking with David Frost, The Today Show, the Late Show with David Letterman, MTV, Fresh Air, and The NewsHour with Jim Lehrer[2][6] The Road Ahead occupied the top spot on The New York Times' bestseller list for over seven weeks in late 1995 and early 1996, and sold 2.5 million copies.
"[6] The New York Times review called the book "bland and tepid" and reading "as if it had been vetted by a committee of Microsoft executives"; it is "little more than a positioning document, sold in book form with accompanying CD-ROM and designed mainly to advance the interests of the Microsoft Corporation.
"[7] Time magazine, in a December 1995 article about Gates in general rather than his book, said:[8] Gates is as fearful as he is feared, and these days he worries most about the Internet, Usenet and the World Wide Web, which threaten his software monopoly by shifting the nexus of control from stand-alone computers to the network that connects them.
Gates moved quickly this year to embrace the Net, although it sometimes seemed he was trying to wrap Microsoft's long arms around it.Gates, Bill (1996).