[2] Instead of performing in small- and medium-size venues to audiences of screaming girls, the band was playing to sold-out arenas with more mature crowds that were ready to listen to the music.

The tour's second stop, at The Forum in Los Angeles, attracted national media attention as the outing's formal opening.

Janis Joplin joined the Turners on stage for an impromptu performance of "Land of 1000 Dances" at one of the Madison Square Garden shows.

The performance itself featured the Stones showmanship that would become familiar: Charlie Watts businesslike drumming leavened by an occasional wry smile, Bill Wyman's undertaker persona on bass, the guitar interplay of Mick Taylor with Keith Richards, and most of all Mick Jagger's prancing, strutting, leering and preening in front of the crowd.

"[11] At one point in some shows, Jagger motioned for the audience to rush past ushers to the edge of the stage;[7] of the group's reaction to the crowd's fervor, a spokesman said, "They loved it.

[12] The Rolling Stones themselves had no such interest, and while on tour Mick Jagger publicly rebuffed a request for support from the Black Panthers.

[12] Stones media appearances during the tour featured typical banter of the time on other issues; while other members of the group affected boredom, Jagger gave non-sequitur responses to cultural questions,[8] and said of New York, "It's great.

On behalf of the Rolling Stones, Schneider centralized the control, ownership and management of ancillary rights, licensing and the marketing of posters, T shirts, programs and other concert related materials—-vastly improving the group's revenue base while touring.

The 1970 concert album Get Yer Ya-Ya's Out!, mostly based on the Madison Square Garden shows, documented the tour, as did the Maysles brothers' 1970 documentary Gimme Shelter which, while mostly known for its filming of Altamont, also contains substantial footage of the band's performance during the tour at Madison Square Garden.

The West Palm Beach International Music and Arts Festival on 30 November and the Altamont Free Concert on 6 December were planned as separate events and added while the tour was in progress.