The Seldom Seen Kid also incorporated dynamic range and made note of this in its packaging, by promoting Turn Me Up!

The title of the album is taken from one of the characters who appears in US author Damon Runyon's humorous, idiosyncratic tales of gangster life on New York's Broadway in the 1920s.

In addition to appearing as a lyric within the album's first single, "Grounds for Divorce", The Seldom Seen Kid is also a nickname, given by Guy Garvey's father,[2] to Bryan Glancy, a fellow Mancunian musician and friend of the band who died suddenly in 2006.

It was used in adverts for the film The Soloist, as well as an episode of Waterloo Road, and was included in The Official BBC Children in Need Medley.

[8] The band released a special limited edition CD/DVD set of the performance, entitled The Seldom Seen Kid Live at Abbey Road, on 30 March 2009.

The album won the Mercury Music Prize in 2008, an achievement which Guy Garvey declared to be "the best thing that's ever happened to us.

The album had a steady chart run afterwards (including a re-entry in the top ten), enabling it to benefit from the busy Christmas market, and eventually reach over 300,000 sales, making it eligible for platinum status.

A special limited edition CD/DVD set was released by Fiction Records on 30 March 2009, featured inside a small box with individual card sleeves for each disc, as well as five postcards featuring photos of each band member, and a special booklet with photos commemorating the recording.