Elaine, who is coming down with the flu, sneezes on a plate of pasta primavera that is then served to NBC executive Russell Dalrymple.
Jerry and George decide that the best way to assuage Russell's anger would be to demonstrate their point-of-view by arranging for him to stare at Elaine's cleavage.
Gail agrees to inform Jerry when Russell dines at her restaurant again, on the condition that Elaine give her the Botticelli shoes.
When she suggests a scenario where the butler is distracted by her cleavage, the others decry this type of humor as "too broad" for their show, but soon relent.
It was revealed in the DVD "Inside Look" that many on the show were worried that people would be viewing Seinfeld for the first time in this new spot and therefore would know nothing about the story arc of Jerry and George's NBC pilot.
Club, "The whole thing was promoted during the Super Bowl and was the start of Seinfeld moving from semi-popular critical hit to world-invading zeitgeist water-cooler explosion.
"[2] Reviewer David Sims gave the episode an A, saying, "Every cast member gets some really fun material to play with and the plots spiral together marvelously...