The Shopping Channel (New Zealand TV channel)

[3] The Shopping Channel was owned by entrepreneur Greg Partington[4] and was headquartered in Auckland, New Zealand.

TV Shop offers a range of lifestyle and innovative products including health and fitness, home appliances, cleaning, toys and DIY, marketed through direct response television advertising, retail and online stores in New Zealand and Australia.

[7] TV Shop is part of Brand Developers, which also includes Thin Lizzy, Bambillo, PowerFit, Nutri-Infusion, Bowflex and The Renovator.

[8] From launch until late 2013 the format was similar to the advertorial channels TVSN, TV4ME and eXtra that are carried on the three Australian metropolitan commercial networks of which eight hours each day was live, with pre-recorded content constituting the remaining 16 hours.

[9] As with most home shopping cable channels, these products, such as jewellery and dresses, were mainly aimed at a female audience.