The mall features the traditional retailers Dillard's, Macy's, Neiman Marcus, and Crate and Barrel, in addition to the Crayola Experience and Equinox.

It currently features several additional prominent specialty retailers such as Brooks Brothers, J. Jill, Johnston & Murphy and Allen Edmonds.

Despite being designed as a regional shopping center with over 1,500,000 square feet (140,000 m2) of space, management originally planned to limit the focus of Willow Bend shoppers to upscale stores which would appeal to an affluent clientele.

The Lord & Taylor and Neiman Marcus stores were replacements for those at the since-demolished Prestonwood Town Center in north Dallas.

[8] In 2015, it was announced the mall would undergo a $126 million renovation with the original Saks Fifth Avenue structure being reconstructed with internal and external facing restaurants and entertainment venues.