The ten-minute film, directed by David Silverman, parodies the fashion industry and highlights Balenciaga's recent clothing.

Demna Gvasalia, the creative director of Balenciaga, receives the dress, and after reading Marge's note decides to go to Springfield where, after finding the town "style-deprived", tells the townspeople he will fly them to Paris to model Balenciaga's clothing during Paris Fashion Week.

Following the show, the Springfield townspeople take a boat ride down the Seine and Homer sings "La Mer" to Marge.

After Demna Gvasalia, a longtime fan of The Simpsons, presented the idea to the show's creator Matt Groening in April 2020, the short film was produced in secret for almost a year.

All of the clothing featured in the short are designs by Balenciaga, with the exception of the fictional dress Marge receives at the beginning.

[4] Balenciaga posted the film on their YouTube channel the same day, where it received over five million views in its first week.