At the following AGM, at which a profit of over 50% was declared and a 10% dividend was distributed to shareholders, Russell, Williams and O'Connell retired and were replaced by Rev.

[6] At the 1891 AGM a profit was announced, but the meeting resolved that, rather than give a dividend to shareholders, the cover price of the paper should be reduced.

[7] At the 1892 AGM another satisfactory report was read; the cover price had been dropped, circulation and advertising were up, and a dividend was distributed to shareholders.

[8] Similar results were announced in the ensuing five years, despite a country-wide depression which was affecting South Australia in particular.

O'Loghlin resigned as editor in 1896,[9] but continued as manager and secretary of Southern Cross Printing and Publishing until 1915, when his duties in the Senate and involvement with the war effort made his continuing involvement impossible; he died of tuberculosis after a long period of ill-health, in 1925.