[4] Principal photography began in May 2018, with Jake Polonsky as cinematographer, beginning with covering the band's concert at the O2 Forum Kentish Town.

[7][8][9][10] Shortly after, Focus Features acquired worldwide rights to the film, with its parent Universal Pictures distributing internationally.

[11][12] The film also screened at South by Southwest in March 2021,[13] and was theatrically released in North America on June 18, 2021, by Focus Features.

It was released internationally in territories including the United Kingdom ($334,184), Australia ($45,404), France ($80,267), Iceland ($477), Portugal ($346) and New Zealand ($9,499).

The website's critics consensus reads, "Their albums may be cult favorites, but this Edgar Wright-directed documentary offers an introduction to The Sparks Brothers that has something for everyone.