Laurie O'Leary who was a lifelong friend of the Kray twins and former PR of the Sybillas discoteque in Mayfair, London, became the promoter and publicity manager for the club.
It also attracted bands who played for low fees in the hope of being spotted and form the basis of the then emerging British rock scene.
[1] Musicians and bands who played at the club (often after recording sessions) include Elton John, Cockney Rebel, The Rolling Stones,[2] The Crazy World Of Arthur Brown, Pink Floyd (who first appeared on 19 September 1967), Arthur Lee and Love, King Crimson, The Marmalade, The Mothers of Invention (October 1967), Yes, Jimi Hendrix (1966), David Bowie,[1] Deep Purple (10 July 1969),[3] The Velvet Underground (6 October 1971, Loaded Tour), Bob Marley (May 1973 Catch a Fire Tour), Jeff Beck, Reg Isidore, Ginger Baker, Jan Hammer, The Gass and Bobby Tench.
[3] Elvis Costello mentioned the club in his song "London's Brilliant Parade",[4] included on the album Brutal Youth (1994).
The Bonzo Dog Doo Dah Band filmed a promo in 1967 at the club for their song Equestrian Statue.