The Spin Crowd is an American reality television series detailing the lives of six employees who work for Command PR, a Hollywood public relations firm.

[5] Huck and Cheban had previously made frequent appearances on Keeping Up with the Kardashians, with their popularity among fans of the series reportedly leading to the creation of The Spin Crowd.

The show drew influence from popular reality programs such as The Hills in development,[13] and was intended to, as stated by Cheban, give audiences a look into how the public relations works to promote the products of celebrities.

Focuses in episodes included helping celebrities promote products (such as Mario Lopez,[1] Sophie Monk,[15] and Carmen Electra[16]) and the daily lives and personal drama between the firm's employees.

[1] Episodes typically featured at least one major party or celebratory event (such as a product launch or promotion) where the employees interact with various attending celebrities.

"[18] The series glamorized the importance of physical appearance in the PR industry, especially those of women; Camille Renée Hashem observed that "it seems as though the staff are there to look good instead of actually work.

"[19] Critics specifically highlighted and condemned a plot line in the first episode, "Image Is Everything", in which Cheban pressures employee Erika Ledesma to undergo a collagen lip injection procedure,[1] an event described by Hurd as a "misogynistic act".

Shannon E. Sullivan stated that The Spin Crowd presents a false image of those who work PR, portraying the lifestyle as being "all about appearance, sexuality, and partying".

Both programs ran for one season of eight episodes, and follow the lives of the managers of public relations firms (Kelly Cutrone in Kell on Earth, Jonathon Cheban and Simon Huck in The Spin Crowd) and their employees.

However, though centring around the PR firm, The Spin Crowd focuses its storylines and conflict on interpersonal drama and high society interactions, while Kell on Earth highlights the work routine of the public relations field.