A 160-meter-high office tower was to be built on the former Telenorma company site between the Mainzer Landstraße, Güterplatz and Europa-Allee, which had been lying fallow for 20 years, but the property owner Robert Bosch GmbH was unable to find an investor.

[4] Also in 2015, ABG sold the part of the later The Spin to the Frankfurt project developer Groß & Partner, who subsequently acted as the building owner.

[15] The skyscraper was completed in April 2023,[16] and on May 1, 2023, the NH Collection Frankfurt Spin Tower hotel opened on the lower 20 floors of the property.

[17] Former head of the urban planning and architecture department of the Frankfurter Allgemeine Zeitung publishing Matthias Alexander described the design as "unsuccessful".

He also criticizes the composition of the jury that selected the design: a few independent architects could not have rebelled against the personal preferences of the project developer Jürgen Groß and the representatives of the city and the building owner.