The programme consists of a series of short sketches that dramatise the articles in the eponymous newspaper, with the cast assuming accents to convey the characters of the journalists or columnists.
The articles are presented in the format of a British Sunday newspaper, with the copy distributed in columns across the body of the paper, and commonly feature lists of items or instructions.
Sketches are broken up, and often use backing music which also stops and starts along with the reading of the column as the notional reader's eye wanders across the page when an article loses their interest.
Articles typically hover just above fractional interest also include exotically unrelatable, earnestly spun-out mundanities and wordplay to effectively mock the prolix poorly edited writing style of such publications.
The writing team is Simon Blackwell, Nick Revell, Dave Cohen, Ewan Bailey, Emma Kennedy, Bill Dare, Laurence Howarth, Andrew Marlatt and Tony Roche.