The concept of the Superstation came from David Campbell and Rob Jones who worked for Virgin's radio arm and was backed financially by Richard Branson.
At this stage, the bigger names such as Jonathan Ross and Ruby Wax had left the station and had been replaced by presenters such as Nigel Williams, Phil Kennedy, Erica Hughes, Francis Currie, Jeff Cooper, Tony Adams and Peter Tait.
On 6 October 1990, The Superstation closed down after giving only a few days notice, as the major shareholders were no longer prepared to finance the station due to the economic climate at the time.
The Superstation would commence after the 10.00pm news bulletin; however, the service would leave a gap for local stations who had sold their own advertising air-time to "opt-out" of the national programme.
The station also had American voice-over style "sweepers" voiced by John "J.R. Nelson" Marik who was part of the Z100 Morning Zoo from 1983 to 1986.