Around 20 km south-east of Portlaoise, it lies near the County Kilkenny border where the R430 regional road crosses the R426.

The factory utilises fireclay, which is an abundant local resource, to make bricks and chimney flues.

[citation needed] St Joseph's is the local Gaelic Athletic Association club and takes its players from Luggacurren, Wolfhill and Ballyadams.

Some players of note from the Swan have included Tom Kelly and Joe Higgins, both of whom received GAA All Stars Awards in 2003.

[3] The local soccer team, Wolfhill Athletic, play in the Premier Division of the Carlow League.