An image of Saigon in the past, gentle and steeped in contrast to the rush of a dynamic city will be described by fashion, namely áo dài.

She shared that "my idea for ao dai in the movie, especially the familiar tile details was inspired from Saigon itself and my lovely old house", as "a longing for The Pearl of The East in 60s with a fresh and delicate spirit".

The main soundtrack with same title as the movie is presented by Dong Nhi, composed and written by Only C, Nguyễn Phúc Thiện and Lou Hoàng, produced by Only C – which he described as "typical pop song, catchy tune but the lyric has alot [sic] to say", with an encouraging message "which makes everyone fall in love with ao dai even more".

"Tan Thoi" is the soundtrack at the end of the movie was presented by Jun Pham, mixed by Huynh Hien Nang in classic and retro style.

Three music videos of three songs "Co Ba Sai Gon", "Tan Thoi" and "Vi Anh Luon O Day" were released on 16, 19 and 22 November 2017.

On October 20, 2017, the crew had a special appearance in the opening night of 2017 Fashion and Technology Festival, the theme was Ban Sac phuong Dong at Nguyễn Huệ Boulevard, they had talk regarding encouraging young generation to be confident in ao dai.

To share with Marketing & Family Magazine, the crew said that for one movie to participate in this festival "had never happened before" and this was "a chance for The Tailor to truly confirm all the values they're looking for; their position in fashion world and the audience".

Also in that night, singer Dong Nhi did a live performance of "Co Ba Sai Gon" before the release for pop art inspired lyric music video including her and some from the cast.

Ngo Thanh Van was the first face of the show, portraying in 1960 inspired ao dai next to a traditional sewing machine and began "slowly yet mysteriously walking" on the catwalk.

November 5, 2017, the crew hold a meet up named "Ao Dai Day" with chosen audiences at BHD Vincom Mega Mall box office in Thao Dien, where the early premiere of the movie and teasers of two music videos were also released.

On November 20, 2017, Co Ba Sai Gon Music Festival was held at The Garden Mall, Ho Chi Minh City included Ninh Duong Lan Ngoc, Diem My 9x, S.T, Dong Nhi, Phuong Vy, Will and Jun Pham.

Vascara, one of the sponsors, introduced a classic gift included a card, sewing box and the letter from Thanh Mai to Nhu Y. Mono Concept released phone case, USB, luggage tag and water bottle which were decorated with pop art inspired illustration of the cast.

Sai Gon Giai Phong Newspaper stated that the crew has "greatly made a nice branding" from the project announcement to the official release by "skillful PR campaigns", for example "female cast often appeared in traditional ao dai and classic make up style in big events such Busan Film Festival, Golden Kite Award,...and many supplementary events" or how the announcement regarding the postpone of the official release was demonstrated in classic newspaper style.

Before the premiere, two directors, Ngo Thanh Van, Ninh Duong Lan Ngoc, Diem My 9x and Oanh Kieu had a meet up with the guests of Film Festival at BIFF Village stage by the beach of Haeundae.

According to the producer, the first showtime was sold out with 1,000 tickets and received many positive reviews from critics and the audience as they complimented "such a nice and meaningful movie reserving the culture".

The Tailor continued to participate in Vietnam-Korea Film Festival with two showtimes on November 19 and 20 2017 at BHD Bitexco Cinema, Ho Chi Minh City.

At 13th Osaka Asian Film Festival, the movie competed and had two showtimes at room number 4 of Cine Libre Umeda Cinema and ABC Hall, on March 11 and 15 2018.

Many film makers stated that The Tailor didn't only "stick to old nostalgia" but also "insert the story between the past and the present via fashion – directly targeting at the audience's curiosity"