It contained news and pictures of high society balls, charity events, race meetings, shooting parties, fashion and gossip, with cartoons by "The Tout" and H. M. Bateman.

[7] Tina Brown (editor 1979–83), created a vibrant and youthful Tatler and is credited with putting the edge, the irony and the wit back into what was then an almost moribund social title.

She referred to it as an upper-class comic and by increasing its influence and circulation made it an interesting enough operation for the then owner, Gary Bogard, to sell to publishers Condé Nast.

The magazine created various supplements including the Travel and Restaurant Guides, the often-referred to and closely watched Most Invited and Little Black Book lists, as well as various parties.

[13] In 2014, the BBC broadcast a three-part fly-on-the-wall documentary television series, titled Posh People: Inside Tatler, featuring the editorial team going about their various jobs.

The supplement is a compilation of "the most eligible, most beddable, most exotically plumaged birds and blokes in town", and individuals previously featured have included those from a number of backgrounds: aristocrats and investment bankers sit alongside celebrities and those working in the media sector.