The first two seasons saw a group of 'wannabes' paired with a serving Coyote in the hope of getting a job at the Coyote Ugly Saloon and a cash sum for them and their partner.
In the final season, singing-dancing female bartenders competed for a position with the company's traveling troupe and a $50,000 prize.
[2][5] In 2006, "The Ultimate Coyote Ugly Search" became a reality TV show on CMT.
The premise of the show is that Lovell is auditioning girls to become the next "coyote".
Each of those coyotes would then hold auditions at their home bars to find teammates for the competition.