It features the band's mascot The Guy, as "The Vengeful One" and "The Dark Messiah" embarking on a destructive crusade against hyperbolic representations of corruption and cultural toxicity in modern news media.

Fed up with what he sees, The Guy embarks toward the source of the violent broadcasts to stop them, discovering a towering building on the edge of a city labeled Global Warfare Manufacturing.

The Guy destroys all the robotic anchors and proceeds to the Master Control room where he finds feral demonic workers cannibalizing an intern named Hope.

Over the course of the video, a family is depicted watching television news and violent cartoons and changing into the same feral demons that were in the master control room.

The Guy removes the large spherical camera rig from the center of the room and throws it into the sun, and destroys Global Warfare MFG's satellites as he departs.