[8] In 2008, the organization broadened its focus to include the other demographic groups[10] that constitute what it calls the "New American Majority" (NAM), while still retaining a particular interest in unmarried women.

[17] Its registration programs have largely focused on distributing applications to register by mail and encouraging their return, and reminding people to vote.

[22] In October 2004, actress Jennifer Aniston recorded a televised public service announcement for the group encouraging unmarried, separated, divorced and widowed women to register and to vote in the 2004 election.

[25] In 2007, in preparation for the 2008 presidential election, the organization launched a public service campaign in November 2007, featuring actress Julia Louis-Dreyfus in a replica of the Oval Office.

[28] During the 2008 North Carolina Democratic Primary the group ran into legal trouble[29] when it was reported by National Public Radio and the Center for Investigative Reporting that automated calls had been made to African-American voters providing confusing information, which may have misled voters to believe that they were not registered to vote.

Integral Resources Inc. was then run by the late Ron Rosenblith, who was married to former VPC-CVI President and Founder Page Gardner.

VPC also paid several million dollars more on contracts with companies run by five additional then-members of the group's board of directors.

The VPC and CAP papers focused on the impact of legislative issues including healthcare, childcare, paycheck fairness and training in non-traditional professions on the economic security of unmarried women.

[38][39][40] Republican election officials and the Mitt Romney campaign criticized VPC for sending mail to names and addresses that might not be able to register.

[41] But the Virginia State Board of Elections rejected a request from Romney's campaign to invalidate the VPC-generated voter registration applications.

[42] Democratic Virginia state representative Alfonso H. Lopez defended VPC writing about this history of voter suppression in America and noting, "...focusing on these harmless errors to attack the efforts of the Voter Participation Center to bring more Americans into our democratic process does the organization an injustice.

"[43] In 2014, VPC published a video featuring actresses Felicity Huffman and Rosario Dawson encouraging women to register and to vote.

[52] Later in June 2020, the group again received criticism after sending pre-filled absentee ballot request forms to up to 80,000 North Carolinians.