The host was Art James, and the announcer was Mike Darow; Ron Greenberg packaged the show, which was recorded in NBC studios 6A and 8H in Rockefeller Plaza in New York City.
Whoever was ahead at the end of the game was declared champion and returned the next show, with each player leaving with the money he or she had earned.
The show was part of a block of daytime games on NBC during the early 1970s, which began with Concentration at 10:30 a.m. Eastern Time and continued to Three on a Match at 1:30 p.m.
Coincidentally, The Who, What, or Where Game announcer Darow would later host a Canadian-produced revival of Jackpot that aired between 1985 and 1988 on the USA Network.
After an unsuccessful attempt to revive the series in 1988 with a failed pilot called The New Who, What or Where Game, Ron Greenberg later reformatted the show as The Challengers, hosted by Dick Clark.
The Challengers incorporated elements from The Who, What, or Where Game alongside a mix of topical questions in categories dealing with current events.
Jonathan Lethem's 2013 novel Dissident Gardens has as part of its plot a character who appears on this show, which is mentioned by name, as is host Art James.
According to an audio clip from a 1973 episode, at least the closing theme had been changed before the end of program's run, but no further information has materialized.