The Wizard of Id is a daily newspaper comic strip created by American cartoonists Brant Parker and Johnny Hart.

Beginning November 16, 1964,[1] the strip follows the antics of a large cast of characters in a shabby medieval kingdom called "Id".

The title is a play on The Wizard of Oz, combined with the Freudian psychological term id, which represents the instinctive and primal part of the human psyche.

[5] In the early 1960s, Johnny Hart, having already created the successful B.C., began collaborating with his friend, then-unpublished cartoonist Brant Parker, on a new comic strip.

Hi and Lois ran an otherwise-ordinary strip with a portrait of the Wizard in the last panel, while Speed Bump ran a cartoon of Harry Potter in a Wizard of Id T-shirt, Family Circus put a greeting on a book (being held upside down), and Blondie showed a greeting written on a cake in the first panel.

The king and his subjects run an inept army perpetually at war with "the Huns", while the unhappy, overtaxed peasants (or "Idiots") make little money as farmers and stablehands to keep modest lifestyles.

Like Sir Rodney and other large-nosed characters in the comic, he often "breaks the fourth wall" and stares directly at the audience in the final frame of the strip to indicate disgust or embarrassment when the punchline is spoken, accentuating the huge bulbous shape of his nose.

[43] The comic was also adapted into a cartoon short in 1970, produced by Chuck Jones, directed by Abe Levitow and with voices from Paul Winchell and Don Messick.

I went up to Endicott, New York and stayed with Johnny Hart, who became a really good friend, and actually made a deal with Columbia Pictures to do Wizard of Id as a feature.