[2] Episodes of The Woolworth Hour were "designed to appeal to a broad popular taste" including "lush string arrangements of old standards and some new hits plus a touch of the classical.
Guest performers on the program included Cab Calloway, Stan Freeman, Dizzy Gillespie, Dorothy Kirsten, Nadine Conner, Robert Merrill, Margaret Whiting, Frankie Laine, Burl Ives, Duke Ellington, Lois Hunt, Vaughan Monroe, Earl Wrightson,[4] Jerry Vale,[7] Ferlin Husky,[8] Della Reese,[9] Rosemary Clooney, Ann Miller, Billy Daniels,[10] Dolores Hawkins,[11] Ella Fitzgerald,[12] Nat King Cole,[13] Jerome Hines,[14] Gisele MacKenzie, Tony Bennett, and Jan Peerce.
[3] Guests were sometimes new to radio, as when Metropolitan Opera soprano Heidi Krall performed an aria from Tosca and a hymn by Franz Schubert, which the trade publication Variety called "a rewarding occasion for the listener.
[1] Jane Stewart was "Woolworth's shopping reporter", focusing on "specific items of interest to the housewife the working woman, and the teen-age girl.
[18] The trade publication Broadcasting saluted the announcement with an editorial that said, in part, "It was a significant decision, not only because Woolworth is itself big, but because the signing also marks the company's entry into network radio.
[3] Gould commented on the advantages of broadcasting live, rather than recorded, music, saying of the premiere episode, "On Sunday afternoon the ear could sense that elusive sparkle and feeling of actuality that are the stamp of the performance that takes place as you hear it.
[15] Recognition by the Composers Guild of America in cooperation with Down Beat magazine designated Faith for having created the best original scoring for a regularly scheduled radio series.