[2] Thee Experience was the brainstorm of owner and founder Marshall Brevitz, who had earlier opened a night club of the same name in 1967 in Hollywood, Florida.

Once he had found the new location for his club, he changed the name back to the original "Thee Experience" and hired someone to paint the exterior as an enlarged portrait of Jimi Hendrix with the front door as his mouth.

[5] Here is a partial list of some of the bands and performers that played and/or recorded at the club during its brief existence: Alice Cooper (who played the opening night), Frank Zappa, Jean Luc Ponty Experience,[6] Albert Collins, The Flying Burrito Brothers, John Lee Hooker, Big Mama Thornton, Joe Cocker, Eric Burdon, Buddy Miles Express, Elvin Bishop, George Duke Trio, Captain Beefheart, The New Yardbirds (Led Zeppelin), T.I.M.E.

Pogo (before they changed their name to Poco), Blues Magoos, Southwind, Black Pearl, Junior Markham & the Tulsa Rhythm Revue, Bobby Doyle.

Song, Joe Cocker & the Grease Band, Bluesberry Jam, Bangor Flying Circus, Roxy Music, War (with Eric Burdon), Lonnie Mack, Baby, Stoneface, Grand Funk Railroad, Tyrannosaurus Rex, Tarantula, Albert Lee, Spencer Davis Group, Jimi Hendrix, The Young Bloods and many others.