The Insatiable Playboy) is a 2010 Indian Tamil-language romantic action comedy film written and directed by Thiru.

When he decides to adopt the same practice in choosing his wife and selects three potential candidates of totally different shades and social stratifications, who he simultaneously woos, problems emerge and he gets into trouble.

The film, featuring music scored by Yuvan Shankar Raja, cinematography by Arvind Krishna and editing by T. S. Suresh, was distributed by Sun Pictures on 12 February 2010.

Karthik is always hanging around with his friends: an autorickshaw driver Kumar, a tea shop owner Shekar, and a traffic constable Vishnu.

Now wanting to choose his best life partner, he applies the same method and decides to select three girls, whom he would romance at the same time and make to fall in love with him, then reject two of them and finally marry the third one.

The third one whom Karthik selects is Tejaswini, a rich and arrogant girl and the heir to ₹1,500 crore (US$170 million), who once had a failed love attempt in her life.

One day, thanks to her caring and understanding father Ranganathan, who does not want his daughter to sustain one more love failure, Tejaswini gets to know about Karthik's plans and intentions and confronts him.

The film ends with Karthik breaks the fourth wall the audience about he plans to "live as a new man and love Priya only".

Several actresses including Bipasha Basu,[11][12] Reemma Sen,[11] Priyamani,[13] Tamannaah Bhatia[14] and Shriya Saran[13] were approached or even confirmed, before ultimately opting out again.

Finally, Bollywood actress Neetu Chandra, who starred in the horror film Yavarum Nalam opposite Madhavan and another Bollywood actress Tanushree Dutta, a former Miss India Universe, making her debut in the Tamil film industry, were confirmed for the roles.

[16] In December 2009, Sneha was roped in to appear in one of the two cameo roles,[17] whilst the other actress' identity was not revealed until the film's release.

[18] For the same song, which was picturized in Vishal and the three leading actresses, Neetu Chandra is said to have soaked in a bathtub full of red chillies, which is considered one of the highlights of the entire film.