Mr. Melcher once described There.com's archetypal user as "the woman who is in her 30s, single, really overweight, lives in a small town."

Corporate brands that had a presence in There.com included Coca-Cola, CosmoGIRL!, Humane Society of the U.S., Capitol Music Group, Paramount Studios, bebe, NaCo USA, K-SWISS, Country Music Hall of Fame and Museum, Nike, Levi's, and Scion.

In 2008, Makena Technologies launched ThereConnect, allowing There.com members to showcase their in-world profiles, skills, groups and upcoming events on their Facebook pages.

They also announced ThereIM, a lightweight instant messaging client where users can communicate with other members’ avatars, whether or not they are signed into the virtual world.

Through their avatars, members can communicate in real-time using emotions, body language, text chat and voice to express themselves.

In addition to customizing their avatars, members can create their own items, such as clothing, vehicles, buildings and furniture, and sell them to others for use in the world.

Each object created undergoes a community based submission procedure to ensure its accuracy as well as compliance with international copyright laws.

Detailed instructions are available at the developer site provided by Makena, and in world classes are offered for the novice as well as experienced graphic artist.

There is also access to special interest groups devoted to topics including recreation, business, the environment, education and the arts.

Arranging content within houses or zones to create living quarters, meeting places, game rooms, movie sets, race tracks, mazes, yard sales—in short, whatever the member can imagine using available materials.

Members are able to design custom content using There-provided tools and templates, Gmax, and a graphics editor such as Photoshop, Paint Shop Pro or The Gimp.