There Goes My Heart is a 1938 American romantic comedy film starring Virginia Bruce and Fredric March, and directed by Norman Z. McLeod.

Bruce plays a wealthy heiress who goes to work under an alias at a department store owned by her grandfather, and March the reporter who tracks her down.

[3] Because heiress Joan Butterfield can't convince her grandfather to let her do what normal girls her age do, she decides to sneak away from their yacht and go off on her own in New York City.

Reporter Bill Spencer arrives at the yacht just before she leaves, hoping to get a rare photograph of her for his editor, Mr. Stevens, but he is only able to get a glimpse of her.

While other papers are trying to find the missing heiress, Bill decides to do a story contrasting her life with that of an ordinary salegirl in her grandfather's department store.

Finally, a local minister who was sent to the island by Peggy and Penny enters the cabin at the right moment with his prayer book opened to the wedding ceremony.