In Think Big and Kick Ass, Trump advises the reader to create large goals for themselves, citing his future political opponent Hillary Clinton as an example of success.

[4] Trump focuses a chapter "Revenge" on the importance of retribution, recounting his feud with Rosie O'Donnell and criticism of Mark Cuban.

[7][8] Coauthor Zanker describes Trump's history with The Learning Annex, saying his business partner gave a significant amount of earnings to charity.

[11][12] Trump promoted the book on Larry King Live, at a cash giveaway in New York City, and in a speech at the Wharton School.

[21] Donald Trump cowrote Think Big and Kick Ass with The Learning Annex entrepreneur Bill Zanker.

[23] After their collaborations including The Learning Annex and Think Big and Kick Ass, Trump and Zanker cofounded a crowdfunding website called FundAnything in 2013.

[30] Because those who seek out their passions in life will find financial success,[31] he tells readers to devote two hours a day focusing on how to generate money.

[5][43] Trump recalls some of his romantic exploits, claiming to have secretly been with "Beautiful, famous, successful, married" women.

[10] Trump discusses his 1990s conflicts with finance companies regarding debt management in the work, saying the banks accepted some of the blame.

Not about a system of work, but titles written by celebrity leaders like Donald Trump, Jack Welch, and others bent on explaining how they got to be as good as they decidedly are and how you too, if you follow their advice, can make it to the top.

[55] The Daily Beast marveled that subsequent to Trump's 2017 inauguration, the work joined the pantheon of presidential memoirs.

[63][64] Trump marketed the work with an interview on the CNN program Larry King Live,[13] and at appearances in New York City.

[1] Trump gave a presentation about the book at the Wharton School of the University of Pennsylvania in an event hosted by MSNBC on January 2, 2008.

[68][69][70] Vanguard journalist Ochereome Nnanna wrote positively of the book in 2016, saying her impression of Trump was as "a very imaginative, straightforward, practical person".

[17] Fashion designer Emilia Wickstead told the Financial Times in 2014 that the book inspired her to become an entrepreneur in her twenties.

"[15] University of Hawaii business history professor Robert R. Locke compared Trump's principals for self-enrichment to robber barons in the Gilded Age in a 2017 article on Trumponomics for Real-World Economics Review.

[71] San Francisco Chronicle was critical of the book in 2016, calling it "self-aggrandizing" and, "extolling little other than a brash, Gordon Gekko-like pursuit of money and real estate holdings.