[citation needed] It predominantly featured documentary photography,[2] often premiering new work with the direct involvement of the photographers.
[2][7] It was noted for its use of social networking for engaging with visitors and volunteers at a time when that was not common place for galleries.
[6] Photographers that exhibited at Third Floor Gallery include Martin Parr, David Hurn, Tom Wood, Chris Steele-Perkins,[8][9] Larry Fink, Mark Cohen, John Bulmer, Rob Hornstra,[10] Simon Roberts, Peter Dench, Ewen Spencer, Ken Grant and Vanessa Winship.
[11] In January 2010 founding trustees photographers Maciej Dakowicz and Joni Karanka invested £1000 each to cover a quarter of the lease and the service charges for a loft in Bute Street, Cardiff Bay.
It was noted for its use of social networking for engaging with visitors and volunteers at a time when that was not common place for galleries.