[2][3] On March 18, 2019, Manafest released a teaser for a new song entitled "Come Back Home" on his YouTube channel.

[1] An independent Kickstarter campaign proceeded to be launched the same day to raise funds for the record's creation.

[15] James Larsen of Jesus Freak Hideout states that, "Manafest has created a solid record that will be well-received by his fans, and those who still listen to this style of music", going on to say that "there are some shortcomings, especially when it comes to the repetitive, more boastful tracks (such as 'All Time High' and 'Born for This')", but indicating that, "despite that, This Is Not the End is still an enjoyable album, and the title track, 'Plan for Me' and 'Come Back Home' are gems that make it well worth a listen".

[16] Lins Honeyman of Cross Rhythms stated that the album "kicks off with the explosive title track which promotes a message of hope amidst adversity delivered with chunky guitar riffs, thundering drums and shouted vocals".

[17] CCM Magazine wrote that "Plan For Me" is "a song that will not only grace the ears but pull the heart strings".