This Is Not The World is an album by post-punk revivalists The Futureheads.

The reason for creating their own label has been in one part the sale performance of their previous album (News and Tributes) which led the band from being dropped from their previous label (679 Recordings) and the own decision of the band of having more independence.

[10][12][13] In advance, the Futureheads released three singles from the album.

The Futureheads also released various live renditions of "The Beginning of the Twist" for free download on their official webpage, which were recorded every night of their tour.

[16][17] The album was available on file sharing networks several weeks before its official release date.