This place-based publication primarily features longform, in-depth, narrative journalism focusing on life and culture in the middle of America.

TIME magazine called This Land's article "the best answer to date" on the question of Manning's early life.

Past contributors to the print edition include Rivka Galchen, Ben Greenman, Sam Lipsyte, Nick Tosches, Ron Padgett, S. E. Hinton, Gordon Grice, Hank Stuever, and Michael Wallis, among others.

"[6] In an audio report, Monocle magazine stated that "This Land suggests the kind of pioneering spirit that Woody Guthrie would likely approve.

The season premiere of This Land TV began on March 7, 2011 and continued for 12 episodes which aired throughout Oklahoma on The Cox Channel.

Notable guests included actor Wes Studi, winemaker Charles Smith, musicians Wayne Coyne, Rosanne Cash, the Red Dirt Rangers, and many others.