"This Strange Effect" is a song written by Ray Davies of The Kinks, and released first by Dave Berry in July 1965.

[4] Belgian band Hooverphonic covered the song in 1998 for their album, Blue Wonder Power Milk.

[1] Their version of "This Strange Effect" was released as a single and was featured in the American television advertisement for the Motorola SLVR.

A remixed Hooverphonic version of the song also appears on the 1999 Thievery Corporation compilation album, Abductions and Reconstructions.

[6] In 2009, Northern Irish pop punk/new wave band, The Undertones covered "This Strange Effect" for Onder Invloed, a project by Dutch journalist Matthijs van der Ven, which showcases various musicians from all over the world covering their favourite songs.