[1] On April 12, 2021, the Alchemist, Earl Sweatshirt, Navy Blue, Sideshow, Boldy James, Pink Siifu and Maxo all posted on their Instagram accounts the same section of what would later be revealed to be the cover art, with the caption "4/30".

[2] The EP was formally announced by the Alchemist on April 23, with the release of the single "Nobles" and an accompanying music video.

The video for "TV Dinners" was released on the Alchemist's YouTube channel on April 30.

On September 28, 2021, the Alchemist announced the sequel EP, This Thing of Ours 2, to be released on October 8.

[6] The lead single "Miracle Baby" was released on October 1, with an accompanying music video.