This Time It's Personal is the second studio album by American R&B group Somethin' for the People, released September 23, 1997 via Warner Bros.

[4] Co-produced and primarily written by the group,[1] it was their first album to chart on the Billboard 200, peaking at number 154.

[5] In addition to original songs, the album contains a cover of "She's Always in My Hair" by Prince.

[6] AllMusic editor Leo Stanley rated the album three ouf of five stars.

He felt that This Time It's Personal finds "the West Coast trio expanding their sound, creating a sexy blend of hip-hop and contemporary soul.