This Will Be the Death of Us is the second studio album by American rock band Set Your Goals, released on July 21, 2009, on Epitaph Records.

Preceded by supporting tours with New Found Glory and All Time Low, This Will Be the Death of Us was released through independent label Epitaph Records in July 2009.

Viewed as a pop punk release, This Will Be the Death of Us tackled the themes of questioning authority and straight edge culture.

The album received a positive reception from some critics, with a number of them praising the improvement in production and highlighting the guest vocal performance by Hayley Williams of Paramore.

[7] They could not afford to audit Wylie; their manager Dave Crisafi, who was an employee of the label, would always take Eulogy's side when the issue of payment arose.

[8] When the band sought to terminate their recording contract with Eulogy, Wylie wanted what Wilson called "an astronomical amount" of money.

[13] The recording process was concluded in late March 2009;[15] the tracks were mixed by David Bendeth, before being mastered by Ted Jensen at Sterling Sound.

[18] Lyrically, the album sees the group questioning authority, taking on life issues[16] and straight edge culture.

[16] The song's second verse, sung by Brown, deals with his self-doubt: "I began to think of things in a very dark and untrue manner", which he said isolated him from himself and the band.

[22] At one point, they make reference to various bands that they have performed alongside, including hardcore acts Crime in Stereo, Ignite and No Trigger, in addition to the pop-punk outfits Fireworks and New Found Glory.

[20] In another part of the song, its lyrics describe an incident that saw Set Your Goals, Fireworks and members of their touring crew arrested while at a mall.

Tony Bologna, who did merchandise for Fireworks, had managed to escape; he subsequently sung the line "I'm just trying to get my smoothie on, dog" in the song.

[20] "The Fallen..." retains the sound of its earlier demo with sharper production,[16] and talks about the group's problems with both Eulogy Records and other labels in general.

The track acts as a textbook example of a Set Your Goals song: high-energy power chords, singled-out lead guitar work driven by punk drum beats.

[20] "Equals" has the band reassuring fans that they are people like them,[18] and sees Brown talking about his personal failures,[21] such as a behavioral disorder he suffers from.

[27] Between late March and early May, the band supported New Found Glory on their headlining tour of the US, leading up to an appearance at The Bamboozle festival.

[31] On June 2, the band said that if 5,000 people retweeted one of their tweets, they would release a track,[32] and the following day, "This Will Be the Death of Us" was posted on their Myspace profile.

[38] In July and August 2009, the band went on a co-headlining US tour with Four Year Strong; main support came from Fireworks, while the Swellers, Grave Maker, Drive A and A Loss for Words appeared on select shows.

[54] On July 10, a music video was released for "Gaia Bleeds (Make Way for Man)";[55] the clip sees the group challenge "American greed and destructive wastefulness", interspersed with facts about the earth's devastation.

Scott Heisel of Alternative Press complimented Wilson's "drastically improved vocals", with him being able to step out of Brown's shadow and praised William's guest spot as being the most memorable.

"[16] He saw it as an improvement "in every way" compared to Mutiny!, with the band coming across as "spectacular" in crafting a "catchy hook without it sounding glossy and overproduced.

"[17] Rock Sound writer Andrew Kelham simply labelled it as "another solid record" that is "easy and digestible yet rambunctious and chaotic.

[22] Ox-Fanzine writer Christin Pausch said it contained a "few catchy tunes" and called it a "worthy successor", however, it "doesn't hit [you in] the face like Mutiny [does].

"[58] Punknews.org staff member Joe Pelone considered the record a sophomore slump, criticizing the "roughly 1,300 guest vocalists on this g.d. album", though singling Williams' performance as a highlight.

[24] NME's was highly critical of the group's "attempt to inculcate and lead a Generation Next-style movement ... is a pathetically polished war cry", lambasting it as "unlikely to stir a teen from their slumber with its vacuous and laminated scuzzy guff, let alone inspire the rebellion it desires.