This is The Coast is a local radio station serving the Yorkshire coastal areas of Scarborough, Filey, Whitby, Bridlington, Hornsea, Driffield and Pickering.
[1][2] Initially the station launched online and smart speakers before obtaining an Ofcom DAB licence later in the month.
[4] This is The Coast broadcasts hourly news bulletins, with headlines on the half-hour during weekday breakfast.
The bulletins have a strong local focus with a team of in-house journalists also producing content for the station's website and smartphone app.
[5] The station extended its coverage in March 2024 by joining the MuxCo Lincolnshire & Humberside DAB multiplex.