The film is emboldened by Nat's band, The Silver Boulders, which he created in preschool with his friends Joshua Kaye, Thomas Batuello, and David Levi, who all act as themselves.
It also includes Allie DiMeco as Nat's fictional female love interest, the siblings' real-life cousin Jesse Draper as the group's babysitter, Draper's husband Michael Wolff playing his sons' widowed accordion-playing dad, and real life friends Cooper Pillot and Cole Hawkins portraying the other members of the band.
The series was created and showran by Draper, which premiered in February 2007, to the channel's highest ratings in seven years for viewers in the 6–11 age group.
Nat and Alex Wolff, aged nine and six, respectively, are members of the fictional band The Silver Boulders, which also consists of Thomas, David, Josh, and their manager Cooper.
The band has a food fight in a restaurant, prompting Thomas, David, and Josh to leave and form a new group, The Gold Boulders, managed by the scornful Mort Needleman (Jonathan Pillot).
Nat simultaneously writes a song by the piano titled "If There Was a Place to Hide" as the band's fans gather outside his apartment, pleading for them to reunite.
Through a line-up of auditions, Nat, Alex, and Cooper select Rosalina as their cellist and Cole Hawkins — a member of the original Naked Brothers Band — as the guitarist.
The romantic couple (James Badge-Dale and Gretchen Egolf) recall the group performing "Crazy Car" at their wedding ceremony.
The benefit concert was staged behind his family's apartment and raised over US$45,000, which was donated to the children of the personnel from New York City Fire Department's Squad 18 who were killed as a result of the attacks.
[7][9] After the successful concert, the band began to perform at gay and lesbian Christmas celebrations, one-year-old birthday parties, and restaurants.
'"[10] However, Nat wrote and directed a home-video called Don't Eat Off My Plate, which Draper presented in documentary style by interviewing his friends.
Draper was impressed by the recording and contemplated making a mockumentary about the band, presenting the boys as music icons akin to The Beatles.
[12] In a TV Guide interview in early 2007, Draper explained, "What originally happened was that Nat and Alex had a band, and the idea evolved based on that.
Rick Butler served as the production designer, Frederick Howard was the supervising sound editor, and Deb Temco oversaw the casting.
[14] Moreover, David Levi's father, Robert, provided footage of the real-life preschool band's daily antics; they sang and played instruments in the Wolffs' apartment, and Nat wrote the music.
[18][19] Barbara eda-Young, James Badge-Dale, Gretchen Egolf, and Cooper Pillot had previously performed with Draper in her play Getting Into Heaven in 2003.
[6] Tony Shalhoub portrayed Phil in Draper's screenwriting debut The Tic Code, which was emboldened by Wolff's difficulties with Tourette syndrome as well as his exploits as a jazz pianist.
[22] Other guest stars in the movie include Cyndi Lauper, her husband David Thornton, Brent Popolizio, Cindy Blackman, and Ricki Lake.
In addition, Draper had also made a cameo alongside her Thirtysomething co-stars Tim Busfield, Mel Harris, Peter Horton, Melanie Mayron, Ken Olin, and Patricia Wettig.
[7][23] Cole Hawkins, an actor who also starred as Leonard in the 2003 musical comedy film School of Rock,[24] had no previous involvement with the band.
[7] Additional songs Nat performed in the film include "Got No Mojo", "Hardcore Wrestlers (with Inner Feelings)", "I Need You", "Sorry Girl", and "If There Was a Place to Hide".
[3] Moreover, "Albie Hecht had an independent production deal with Nickelodeon" and believed the film suited the network and that a television show was feasible.
Draper and Wolff did not want their children in show business at such a young age but agreed when Hecht's agent promised to work within the boy's schedule, so that they would not miss school.
[26] Tom Ashiem, the executive vice president and general manager of Nickelodeon explained, "At first, we were intrigued by the idea, but we weren't sure kids would get the vague tongue-and-cheek-of-it.
[34] The movie was also broadcast four times, producing a total viewership of 14 million;[35] it was placed on the top 10 spot of Nielsen VideoScan children's non-theatrical DVD charts.
[34][36] The song "Crazy Car" was downloaded more than 100,000 times on iTunes; and it peaked at number eighty-three on the Billboard Hot 100 for one week and the track was featured on the Nickelodeon's Kids' Choice, Vol 3.
[37] Ronnie Sheib, of Variety, wrote: "Convincingly faithful to kids' rhythms and speech patterns, and featuring several catchy if one-chorus numbers, this bouncy, feel-good kidpic, with targeted release strategy, could rock peers and parents alike.