Hoegh then received an MBA from Harvard Business School in 1997 and founded his London-based company Arts Alliance, builders and backers of high-growth ventures in the creative and tech sectors.
[2][3] Arts Alliance has been involved in more than 60 start-ups including Shazam, Picturehouse, Opera Software, Firefly, PlanetAll, Ocado, LoveFilm, lastminute.com, Arts Alliance Media, Kiala, graze, Branient, blinkbox, Spoonshot AI, made.com, CreativeLive, Spinner, Kenshoo, Park Circus, MetFilm/Met Film School, Kebony, and Garden Studios.
Arts Alliance Media also rolled out the first ever Virtual Print Fee (VPF) in Europe with French cinema chain CGR in 2008.
Hoegh was also an early investor in Picturehouse which operates 25 cinemas across the UK and was the first major chain to convert all of its screens to digital projection.
[11][12][13] Today, Hoegh sits on the boards of Eco-Online, Met Film, Park Circus, Rift Valley Corporation, and Garden Studios.
[14] Arts Alliance has also produced and distributed numerous feature films, documentaries and live cinema events such as Disney’s Newsies: The Broadway Musical!