The sea cliffs are limestone, about 20 m (65 ft) high, and are a popular destination for rock climbers with 20 climbs in the lower grades, including Scavenger (VS 4b) - often considered a national classic.
In June 2006 the BBC Holidays at Home programme declared Three Cliffs Bay to be Britain's best beach.
[citation needed] Three Cliffs Bay appears in a music video for Red Hot Chili Peppers made by Swansea film company, Studio8.
[citation needed] It was used in the opening titles of the 80's TV sitcom Me and My Girl featuring Richard O'Sullivan and Joanne Ridley.
[citation needed] Three Cliffs Bay has been used in Channel 4's Skins and was shown in an ITV advert: 'The Brighter Side'.