Thrive New Zealand

The party was founded in 2012 by David Ding, a marketing manager.

[1] On 7 November 2012 the party applied to register a logo with the Electoral Commission.

[2] The party subsequently changed its name to Thrive New Zealand and registered a substitute logo.

[3] As Unified New Zealand, the party opposed asset sales and foreign ownership and supported economic self-sufficiency a return to the gold standard.

[4] Following its name change, the party focused strongly on direct democracy and binding citizens-initiated referendums.