[3] Bucky explained in an interview that the original concept was to release Time to Win in two mini-LP volumes because the band wanted "to get as much music out there as we could constantly, instead of having to wait a whole two to three years before we put another one out.

As a result, the new one probably won't be out until the New Year, but the original concept was they would be maybe six months apart, but things have taken a different turn.

Other producers on the album include Matthew Burnett, Zale Epstein, Stephen Kozmeniuk, Brett Ryan Kruger, Megaman and James Robertson.

Robertson has also been a producer on the band's previous album, Time to Win, Vol.

Armes also compared the writing to the band's previous EP, Time to Win, Vol.

This record was primarily written in the last year or two, and it's night and day listening to something we wrote in 2006 or 2007 versus 2010.

[9] A demo of a new song called "Staring at the Sun" was posted on SoundCloud in early 2011.

[11] In late August 2011, a 2:36-second clip of "Professional" was released by the band onto their YouTube, SoundCloud and Facebook pages with the video containing segments from various concerts.

A snippet of "Go Time" was played at the end of the last chapter of a series that was shown on MuchMusic called, SunDown With Webster by Doritos Late Night Chips.

The four chapters were released a week apart from one another in the order: Inspiration, Conception, Execution, and Performance.

A CD release concert was performed on October 30, 2011, at The Mod Club in Toronto.

The music video premier for "Big Wheels" was shown on September 19, 2011, on the MuchMusic show, New.Music.Live.

[16] The album was the sixth bestselling CD at HMVs across Canada for the week ending November 5, 2011.

[19] Much Music gave the album an 8/10 saying "you can feel the emotions that DWW were trying to project when listening to each song."

"[8] Grace Duffy of Under The Gun Review gave the album nine out of ten stars saying that the album is "fast-paced and exhilarating throughout, but deftly mixes a diverse range of sounds, lyrical themes, and instruments" and also adding that "The mixing of styles is a striking enhancement of its appeal, its variety and accessibility ensuring it should reach the widest audience possible.

Al Kratina of the Montreal Gazette gave the album two and a half stars out of five saying "It's all popped collars, testosterone, and pick-up lines, like someone turned a drag race into open mic night" but also adding that one may begin "appreciating the organic drums, the hand-clap production in Professional and the occasional electronic flourish in Go Time.